Vision for INBOX25 converts a simple email address into a full 360-degree profile of your leads and customers. Vision enriches your existing database with hundreds of useful insights including social media profile data from 120 different social networks, lifestyle data and company data.
Vision is accessible from any Timeline profile report for Marketing databases and CRM databases for records that are in an Active status. The data that is discovered by Vision is also available to key features of our marketing platform including Tags, Automation and Lead Scoring.
Vision leverages data from a variety of public sources and trusted third-party partners. We will not disclose our partnerships due to both licensing and confidentiality agreements.
We partner with key providers of data including demographics, firmographics, affinities, and social data. Depending on the model of partnership, they provide a combination of public and private data.
Through trusted partners we have access to data from select social media networks that permit lookups to their database. Furthermore, we use public APIs on some platforms to extract data, while complying with each of their respective terms of service.
Do You Buzz
Data Research Professionals
Vision leverages hundreds of data research analysts that use a combination of technology and human intelligence to create new connections and strengthen existing connections.
Match Rate and Geography
Our accuracy rates are over 90% and match/fill rates are usually between 20-60%. Match rates refer to whether we can return at least one social URL for a given email address. Our fill rates are often dependent on the nature of the queries we are given. For example, a list of old or out-of-date email addresses would typically result in a lower fill-rate than a list of current, accurate email addresses.
Geographically, we see matches that fall within the following percentages:
United States: 40-60%
United Kingdom: 20-40%
Australia / South Africa: 20-40%
Other International Countries: 10-30%
Data Fields, Automation and Scoring
When any insight data-point is returned by Vision, INBOX25 automatically creates a new custom field to store the data value (see figure a). This new field is added for every record in your Marketing List, including records that do not have a match or value for the field. These fields can then be leveraged for both Automation and Lead Scoring by using the Data Field condition. Fields are specified as either numeric, dates or text.
Figure A: Custom Fields created by Vision
Example Use Cases
- Target your largest Social Influencers by segmenting against total followers on Twitter.
- Increase a Lead Score based on a a leads Klout score.
- Automatically add leads with Facebook and Twitter profiles to a specific CRM Target List.
- Assign Leads from Companies with over 150 employees to the appropriate Regional Sales Manager.
Personal Interests and Lifestyle Data
Leveraging psychographic/affinity data to augment existing transactional data results in robust, data-driven profiles that reveal how customers behave outside of their transactional footprint (in other words, the other 99% of their lives).
Interests and Lifestyle data are stored as Tags to ensure more streamlined usage within the INBOX25 platform. Interest and Lifestyle attributes can represent hundreds of unique values for a single lead or customer and by utilizing Tags we can provide effortless Targeting and Reporting.
Lifestyle Data: bargain seekers, health & fitness, professional, travel, food & wine, fashion & style, luxury,
technology, sports enthusiast, and home living
Product Interests: apparel, jewelry & watches, computers & tablets, electronics, wearables, real estate, financial services, digital services, pet supplies, restaurants, groceries, beauty supplies, baby & kid
Brand and Competitor Interests: preference, perception, date of engagement, social network action (e.g., Twitter follow, hashtags etc)
Psychographic Data: activity, interest, opinion, attitudes, values, behavior
Other: media engagement, life stage, ethnicity, device usage, language spoken
Advertising, Business news, Entrepreneurship, Marketing, Politics, Baseball, The Internet, Software development, Linux, Mobile devices, Cybersecurity, Open-source software, Technology, Travel, Parenting, Web development, Television, Sports, News, Publications, Business and careers, Books and publications, American politics, Software, Hardware, Government and politics, Television and film, Hobbies and interests, Life stages, Travel destinations, Social media, Social media analytics, Audio equipment, PHP programming, Minor League Baseball
California, Chicago, United States, San Francisco, Illinois
Google, WordPress, Salesforce, IBM, Sennheiser, Cisco, Oracle, Atlassian, Drupal
Business Insider, CNN, Forbes, The New York Times, Adweek, ZDNet, ReadWrite, InformationWeek, O'Reilly Media
Hillary Clinton, Bill Clinton, Marissa Mayer, Robert Scoble, Donald Trump
Cloud Computing, CRM, Open Source, SAAS, Software
Vision will also scan and discover data specific to the company that your contact is related to. Company data is available within the same Vision view from any Timeline report and is also actionable through Tagging, Automation and Scoring:
- Basic info, such as domain, name and traffic rank
- Social background including follower info, bios and images sourced from Facebook, Twitter, LinkedIn, AngelList, Crunchbase, etc
- Contact details, email, corporate HQ address, phone, and fax
- Company overview, size, formation date, images and logos and Wiki style article about the company
- Category (Email provider, educational facility, etc)
- Language locale (if known)
- Other company URLs such as RSS Feeds and blogs
Vision for Sales Prospecting
Vision makes for an ideal prospecting tool for your sales team. Every salesperson can attest to the brutal process of mining data about a lead before you pick up the phone. This generally includes the basics, like searching for a Linkedin profile. Of course, sometimes, a Google search isn't enough. With Vision your team can trade-in dozens of searches for a single click. Vision is accessible with a single-click from the Timeline profile of every Target record within your INBOX25 marketing database.