The INBOX25 dashboard gives a broad overview of how the solution has been working for you as of Today, last Week and last Month. You can view the most basic statistics spanning all the features of the platform.
On the first view, you can look at:
- Emails Sent
- Total Opens
- Total Clicks
- Emails Delivered
- Total Bounces
But wait! There's a second page view, and even a 3rd!.
On the second page, you can view:
- Site Visitors
- Conversions from Landing Pages
- New Targets that entered your Sales Funnel
- Targets Touched by Automated Campaigns
- Active Target (how many you have synced over)
- New Opportunities (Opportunity must be logged in SugarCRM for them to show up on the Dashboard)
On page 3, you can view specific reporting information on your Landing Pages. You're able to view conversions over visits.
Now you might have been wondering why some circles are green, some are red and some are gray. Well the red ones have to do with negative activity. The only red circles you see are the Bounces and Unsubscribes. No one likes a bounced emails or an unsubscribe. The green circles indicate successful activity. And the gray circles are, you guessed it, no activity! The only exception to this is on the 3rd page when looking at your Landing Page statistics. The circles will be green if there were successful conversions but if there were only visits and no successful conversions, then the circle will be gray.
Dashboard is easy for the quick reporting on how the system is doing for you without getting into the nitty gritty reporting for an individual feature or report you'd like to view.