Why is it that sometimes you send a test message from the application to yourself or other team members in your company, and it doesn't arrive? Well, most of the time the email does arrive, but is filtered into a junk folder, or just takes a few minutes.
Sometimes though, it just never seems to get there. It can be incredibly frustrating, and worrying because you may think your own customers won't get your emails either. The system is sending them out - where are they going?
The problem occurs when you are sending an email from the system to yourself, but defining the 'from' address to be the same domain as the 'to' address. So from email@example.com to firstname.lastname@example.org for example. Some mail servers have built in brains that try to stop spam by checking for emails that claim to have been sent from the same domain as they are being sent to.
The mail server might say:
This email for Jane says it is from John, but I (the mail server) didn't send any emails for Jane, so this must be spam.
How do I make sure my test emails get through?
To prevent this problem, you just need to get your mail server administrator to specifically let emails from the email tool come through. Sometimes this is called 'whitelisting'. They will need to know the IP Address that our messages are sent from:
IP Block: 18.104.22.168/26
Another helpful hint, since sometimes it's your server's spam filter getting in the way, is to not only check your spam folders but also try adjusting the blocks of text to see if any particular paragraph or set of words is causing the filter to be tripped.
Then you will be able to receive your test emails and make sure everything is perfect before sending out your campaign, always a good idea.
I am receiving proofs, but some [tags] are not working.
Yes, the [unsubscribe], [forward_to_friend] and [web_friendly] tags are not active in a proof message. We would not want you to unsubscribe from your proof message! Proof messages are available as to ensure your email is rendering properly and your embedded links are directing to the correct pathways. INBOX25 activates these tags once the live email is sent.