We allow you to personalize the subject line and content for each campaign you send. By adding any of the following tags to your campaign content, we will dynamically change these values for every recipient when sending the campaign. You could even add the name tags to the subject line of your email for a more personal approach.
First Name (everything up to the first space character) - [firstname]
Last Name (everything after the last space character) - [lastname]
Full Name - [name]
Email Address - [email]
When adding a custom field, you can specify a personalization tag for that field. Whenever you add these tags to a campaign and send it to that list, those fields will be populated with each subscriber's information.
How do I insert a personalization tag?
Inserting a personalization tag is very easy and it can be done in one of two ways. You can either manually enter the personalization tag when creating your email campaign or you can use our Creative Editor to select a personalization tag to insert from an easy to access drop menu labeled 'Code Snippet'.
How to test your personalized email
Once you have the tags inserted into your document, you will want to send yourself a test and see them in action. Make sure you have got your campaign setup, and have defined the recipient list that includes the relevant custom fields.
Then, when you get to Step 4.1 Test your campaign you will see that you can choose to send a personalized version of your email to any address. The personalization tags will be filled out using the details of a random subscriber from your list, so you can see the email exactly as they will when you send the campaign.