Every email you send should have a plain text alternative available for your readers to use. It is quick and easy to do, but easily overlooked. Here are the most common questions about creating and editing plain text emails.
Why should I spend time on a plain text version?
Some people just don’t like HTML in their emails. They might be using older systems, or their system is locked down and they just can’t view HTML. Other people prefer plain text for accessibility reasons, or to make their email system run faster.
You should provide a plain text alternative to every email, so that the reader’s own email server or program can choose which version to display, giving control to your reader instead of yourself.
How do I edit the plain text version?
If you choose to create a campaign that is text only, then it is easy - you type into the text box that will come up after you've setup the campaign. If you've selected to send HTML and plain text, you will be shown the same text box after you have imported your HTML content during the campaign creation process.
For campaigns based on a template, the process is a little different. After using the WYSIWYG editor to add all your text content, you'll see the campaign snapshot. Under the 'Email Format' header will be HTML and Text lines. Click 'Edit Text Version' next to the text label to jump into the text editing page.
This feature is automatic and will happen after you complete your HTML version and click 'next' to proceed to creating your plain text version. It will strip out the text content from your HTML version and try to make some intelligent guesses about how it should be ordered, and what it should look like.
You'll almost always want to make your own changes, because you can make smarter decisions about what is important in the text version and what is not.
Can I add a logo or change the font in the plain text version?
No, sorry. The nature of plain text is that it is purely text, no formatting or images at all. You just type in your text, and that's it. There is no reason you can't do a very simple HTML email that only contains text, or just text and a logo, but you still need a true plain text alternative in place.
How do I make my URLs into links in the plain text?
It isn't something you can do, sorry. Links are part of the HTML markup, and plain text doesn't have any HTML in it. However, many email clients will automatically detect URLs in plain text and make them clickable. Keep in mind that there is no tracking of plain text link clicks, so they won't show up in your reports.
How do I add an unsubscribe link to my plain text version?
Just like an HTML campaign, we'll handle inserting the instant unsubscribe link. You can still control the sentence/text that appears before the link. For Example:
If you are no longer interested, you can unsubscribe instantly here: [unsubscribe]