NextGen Email Marketing is here.
Full-scale and fine-tunable, Email Builder and Email Analytics Suite - our NextGen A/B testing and email platform - automatically optimizes your emails for opens, clicks, and conversions.
The first thing you'll notice in the redesign is the ease of navigation. You'll find your A/B experience more intuitive and user-aware, with responsiveness and simple yet powerful customizability that saves time and drives sales.
Other improved features of the latest Email Wizard rollout include:
- Sample-size selection with one simple slider for A/B testing
- Use total opens, total clicks, or link-specific clicks as your primary performance metric
- Variable test duration optimizes 24-hour sales, year-long sales cycles, and everything in between
- Manual or automated selection of best-performing email
- Option to automate whole-list or whole-segment sending of the winning email at the end of the test duration
During your A/B tests and your other emails, the Email Analytics UIX provides efficient and effective real-time monitoring of engagement:
- Geographic location and platform/device information for all engagements
- List- and segment-specific analytics during multi-list/multisegment tests and email runs
- Better data visualization, including progressive and aggregate statistics displayed in easy-to-read charts and graphs
- Robust and responsive filtering function for customizable data table views
- At-a-glance visual measurements for engagements, including user-specific engagement histories available at a click
- Average reduction of 5.6 clicks and page loads compared to the previous framework
Together, the relaunched NextGen versions of Email Builder and Email Analytics Suite can substantially improve ROI on your email campaigns. Crafting reader-friendly and click-friendly emails, and ensuring they've been user-optimized through direct testing, will provide more value for your marketing dollar than anything else - now more than ever.
Your team may have already been in contact with us about adopting and adjusting to these and other changes to our platform. We're always available to help you with onboarding and taking advantage of the full range of capabilities and insights all of our tools provide, so don't hesitate to reach out!