If you've committed resources towards SEO (Adwords) PPC (LinkedIn Ads, Facebook Ads) or SEM (Semrush, Optimizely) then you're winning half the battle with driving traffic to your website from a plethora of channels. Now it's time to convert those visits to leads, and analyzing which channels generate the most leads and revenue.
With the Traffic Sources report, get a break down of page visits vs targets created vs Opportunities created/won (Premium CRM Connector Add-on required). Identify the channels that generate more buzz so future marketing efforts can be refined or the budget re-allocated towards top sources.
Filter your traffic sources by the month, quarter or year to ensure no aspect of your analytics go unobserved.
- Web tracking beacon Installed
- Premium CRM Connector Add-on Enabled
Note*** If user's browser does not relay a traffic source to our web tracking beacon, LeadFWD will default traffic source as direct.