There are a multitude of reasons why all traffic can not be identified. Sometimes, a company may have a slightly different name, special character, space etc in the signing of the IP/network which may trip up Vision A.I. to make a concise match. Rather than display an incorrect company, LeadFWD has the google-like search tool so users can associate the anonymous visitor to a company (found in the results) that has the same name as the signing entity. Once users are satisfied with the returned results and think they have a match, assign the company to the visitor session. LeadFWD will then associate all sessions from that specific visitor to the company chosen.
Identification of Companies Through Search
We suggest using the helpful Google and LinkedIn icons associated with website visitors LeadFWD has potential matches for to reduce time spent researching the Lead. Clicking the google icon, for example, will open a new browser tab with the name of the network already keyed in. We also suggest matching up the locations of the company as well as the location LeadFWD attributed to the website session.
Once you have found the best result, type it into the LeadFWD identification search tool and click the magnifying glass. Then, click 'Assign' to the returned result of your choice - LeadFWD will attribute any additional visitor sessions to this company.