Growing your sales pipeline and closing a sale is a game of numbers, colloquially the 'Law of Averages'. The basic concept is that, the more leads you reach out to, the likelihood of closing them increases. The more leads you have, the more sales you can make. Pretty simple formula.
LeadFWD covers the first half of the equation, giving you more Leads to engage with than you previously had. Now it's your team's job to reach out, make contact and turn that sale missed into a sale earned. This article will cover the multiple ways, both inside and outside the platform, your team has at their disposal to conduct outreach to Leads LeadFWD identifies. But first, the mindset.
Leads that LeadFWD identifies show legitimate interest by visiting your website. By and large they aren't visiting your website for the sake of. Also, all the key people you unlock are more than likely not the individual visiting your website and that's O.K. They're the ones making the final decision, so we've cut through the red tape and given you direct access to make your pitch to all stakeholders.
Reaching Out Outside LeadFWD
Social Media Connection - Social Media is a great way to 'break the ice' with a CEO of a company. They're not being bombarded with emails, a cold call and all you're simply asking them to do is to connect with you. If they accept, there's your opening to continue the conversation.
Calling - If your sales cycle experiences a quick turn-around from interest to sale closed, reaching out directly and name-dropping the President may be the ideal way to break through the gatekeeper and have an unscheduled call. You may woo them.
Personal Email - Emails sent through LeadFWD are classified differently than if you send an email through your corporate mail server. Not to get too technical, but it can't hurt to introduce yourself directly and there's a greater chance you won't wind up in the spam/junk folder.
Reaching Out Within LeadFWD
Email Campaign - You'll be able to deploy direct, one-time email campaigns to your Prospector Database as well as to segments you've defined in your database. Deploying simple, personalized emails is a great way to cast a wide net around a specific offering to see which recipients click back to your website as well as get rid of leads who no longer wish to speak with you (by opting out). You can also drive them to a landing page where a Leadbox can be triggered to help personalize their user-journey. You can also deliver time-sensitive, behavior-based emails with automation (Enterprise plan) which are hyper-focused based on their persona, behavior and/or past email engagement.
LeadBox - Grab visitor attention while they're on the website. With personalized, on-site messaging driven by their website behavior, how they landed on the site or pages they've viewed, you can ensure that you are reaching out while interest remains high. Leadbox is also a great way to capture their information so if you've convinced them, they'll reciprocate with at minimum their email address. This will lead to more email sequences and email campaigns in the future.